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The Journey
Virtual experience for adidas 2021
Global adidas product sell-in for the world cup year 22
Imagine, creating a sell in experience like never before
for a World Cup like never before.
The World Cup 22 in Qatar is creating a lot of “firsts”.
For me it let to be the first interactive virtual experience.
“The Journey” became the first global virtual product sell-in event for adidas.
It showcased the full adidas product range for the World Cup year 2022
within a fully interactive virtual experience.
Welcome to the Journey.
Imagine, creating a sell in experience like never before
for a World Cup like never before.
The World Cup 22 in Qatar is creating a lot of “firsts”.
For me it let to be the first interactive virtual experience.
“The Journey” became the first global virtual product sell-in event for adidas.
It showcased the full adidas product range for the World Cup year 2022
within a fully interactive virtual experience.
Welcome to the Journey.
The Virtual Experience
–– 01The Concept
–– 02Task:
Blow retailers mind in a never seen before digital experience.
Create the maximum emotional impact, but also keeping the confidentiality of the products on the highest level.
Idea:
The first virtual and fully interactive adidas event ever.
Brought to life as a mind-blowing pixel-streaming experience (call it the metaverse if you like).
While everyone was still talking about it, we went for it.
The Journey became adidas’s very first „metaverse“, enabling a selected global audience to experience the WC22 collection before anyone else.
The audience could play ball with the new X boot, talk to Egypt’s superstar Mohamed Salah and witness our diverse models, rocking the jersey kits in their unique and personal performances.
And of course we revealed the official match ball „Al Rhila“ (Which translates to “The Journey”)
Now even the title of the experience makes sense, right? 😉.
We executed all this with the help of the amazing Unreal wizards at Artificial Rome.
Blow retailers mind in a never seen before digital experience.
Create the maximum emotional impact, but also keeping the confidentiality of the products on the highest level.
Idea:
The first virtual and fully interactive adidas event ever.
Brought to life as a mind-blowing pixel-streaming experience (call it the metaverse if you like).
While everyone was still talking about it, we went for it.
The Journey became adidas’s very first „metaverse“, enabling a selected global audience to experience the WC22 collection before anyone else.
The audience could play ball with the new X boot, talk to Egypt’s superstar Mohamed Salah and witness our diverse models, rocking the jersey kits in their unique and personal performances.
And of course we revealed the official match ball „Al Rhila“ (Which translates to “The Journey”)
Now even the title of the experience makes sense, right? 😉.
We executed all this with the help of the amazing Unreal wizards at Artificial Rome.
Partner in crime
Lead creative Liganova
Markus Sablatnik
Lead creative Journee
Jeremy Hofmeister Mac Lynn
Producer
Journee
Virtual Reality
Artificial Rome
Film
Shan Blume
Models & Cast
Nici Grandison
Voice recordings
Elevate Studios
Music & Soundproduction
German Wahnsinn
Lead creative Liganova
Markus Sablatnik
Lead creative Journee
Jeremy Hofmeister Mac Lynn
Producer
Journee
Virtual Reality
Artificial Rome
Film
Shan Blume
Models & Cast
Nici Grandison
Voice recordings
Elevate Studios
Music & Soundproduction
German Wahnsinn
Special Thanks
This was a truly collaborative project
in the middle of the Corona pandemic.
So many moving parts all created remotely.
A special thanks goes to Mio and Jeremy from Journee. They’ve been there from the start and supported already within the pitch period. Thanks for the great directors cut trailer for the initial direction “The Oasis - A road to Qatar”.
I can’t even begin to thank Artificial Rome for all their patience and amazing work. They created the amazing kinetic architecture that made the final virtual environment truly special. Thanks for bringing this experience to life and going the extra mile with us.
Special guest appearance
Mohamed Salah
The trusting collaborators @
adidas brand design
adidas global events
This was a truly collaborative project
in the middle of the Corona pandemic.
So many moving parts all created remotely.
A special thanks goes to Mio and Jeremy from Journee. They’ve been there from the start and supported already within the pitch period. Thanks for the great directors cut trailer for the initial direction “The Oasis - A road to Qatar”.
I can’t even begin to thank Artificial Rome for all their patience and amazing work. They created the amazing kinetic architecture that made the final virtual environment truly special. Thanks for bringing this experience to life and going the extra mile with us.
Special guest appearance
Mohamed Salah
The trusting collaborators @
adidas brand design
adidas global events
© Markus Sablatnik