︎︎︎

MSAB.STUDIO is a Berlin-based creative practice founded by Markus Sablatnik.
With roots in brand storytelling, spatial design, and cultural activations,
the studio is expanding into a new philosophy: Furtherism.

Furtherism is the belief that creativity’s role is not to describe the present,
but to push it forward—to provoke, to stretch, to imagine what comes next.

MSAB.STUDIO applies this lens across projects spanning branding,
retail, installations, campaigns, and cultural collaborations—
creating designs, spaces, and narratives that look further than the trend cycle
and act as provocations toward a better, more visionary future.

MSAB.STUDIO repositions brands, spaces,
and ideas as cultural agents of change—
always pushing further.

MANIFESTO OF FURTHERISM

Furtherism is having a clear vision of the future—
pushing the status quo and unlocking new possibilities.

Furtherism is about accelerating progress.
It’s about pushing boundaries of what is accepted, possible, or admired—
offering a vision of what could be.

The biggest challenges today are not about today,
but about how today’s decisions shape the future.

That is why we must go further—
in action, thought, policy, art, and communication.
To evolve into a society of Furtherist thinkers.

We rethink the everyday further.
We transform the ordinary into provocations of possibilities.

Dystopian? Maybe.
Science fiction? Probably.

Art does not function.
Its goal is to provoke, inspire and ignite.

If a piece creates sparks of imagination,
its meaning already goes further.

This is Furtherism.
Radical but intentional.
Futuristic but human.
A philosophy, a practice, a call to action.

Further — it’s the only way.

CONTACT

To chat about creative collaborations please email:

markus.sablatnik@gmail.com