NO COMPROMISES | WEBER

In order to deliver a 360° product rang for the Weber BBQ experience,
the Weber brand launcher a new product line: 
The Weber Dinnerware.

I was brieft to develop the launch campaign for this new product range,
focussing on online and the physical retail.

CONCEPT

The new quality tableware by weber builds the bridge between
a perfectly grilled steak and the hungry guests eager to taste
what is about to leave the grill.

The chef wants to stay in control until the food reaches
the tastebuds of their guests ensuring a perfect BBQ experience.

They need quality tableware that looks pristine even after
the last couple of beatings with the steak knife.

Plates that can be pre-heated without the fear of cracking
while preserving the heat for the perfect presentation.

Weber enables them now to control every aspect
of their BBQ experience making sure the result will be perfect.

No compromises!

TOOL-KIT

The job was to create the campaign direction,
including the tag line “Serve your passion at it’s best.”
Further I wrote several lines for the communication
tools and advertising layouts.
The campain was aimed for 360° but with
a clear focus on retail activation tools and POS fixtures.