MADE FOR GERMANY | ADIDAS
Retail roadshow BerlinAdidas [Futurecraft] is all about innovation
in product, materials and manufacturing.
The adidas [Futurecraft] M.F.G. was the first running shoe
of its kind and was released, as a limited edition
of 500 pieces world wide, only available in Berlin.
I’ve developed and executed a special highlight installation,
traveling to 8 retail destinations all over Berlin.
CONCEPT
01Large light boxes, featuring a light animation centered around the highlight product, enabled the consumer to walk through and explore the world of [FUTURECRAFT] and the M.F.G. product.
The Lightbox was a frosted white light cube covered by a second transparent acrylic cube.
The side surface of the installation featured screens and headphones playing the product film.
Special Thanks
To the construction teams
and hands making the logistics
for the road show a success.
To the construction teams
and hands making the logistics
for the road show a success.
© Markus Sablatnik