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Hennessy V.S. & Felipe Pantone
Product Launch Event
Hennessy V.S. & Felipe PantoneFollowing artists like KAWS, Shepard Fairey, Futura and many others, Felipe Pantone was well placed in a list of internationa artists chosen to design a special edition bottle for Hennessy V.S.
The collaboration between Hennessy and Felipe Pantone was
celebrate with a world tour featuring a special Felipe Pantone art
exhibition.
Berlin became the exclusive destination for the European
releas of the special edition bottle and Liganova was asked
to create the four day event experience.
The collaboration between Hennessy and Felipe Pantone was
celebrate with a world tour featuring a special Felipe Pantone art
exhibition.
Berlin became the exclusive destination for the European
releas of the special edition bottle and Liganova was asked
to create the four day event experience.
The Event
–– 01The Concept
–– 02Insight:
Remixing the present is an attitude deeply
rooted within the Berlin spirit.
It’s a city steadily reinventing itself.
A city that is constantly in the remix.
“Remixing The Present” for Hennessy means
to take their strong heritage into modern culture.
A modern culture Felipe Pantone is deeply influenced by.
Idea:
We will be “remixing the present”
between Felipe Pantone, Hennessy & Berlin.
The places, the scene and the people.
Berlin culture will be the filter for the event experience.
From a no-picture policy at the party, to introducing Henny'Mate at the bar.
From adding a Felipe Pantone mural to the Berlin street art map to communicating the event though a flyposter OOH campaign.
Remixing the present is an attitude deeply
rooted within the Berlin spirit.
It’s a city steadily reinventing itself.
A city that is constantly in the remix.
“Remixing The Present” for Hennessy means
to take their strong heritage into modern culture.
A modern culture Felipe Pantone is deeply influenced by.
Idea:
We will be “remixing the present”
between Felipe Pantone, Hennessy & Berlin.
The places, the scene and the people.
Berlin culture will be the filter for the event experience.
From a no-picture policy at the party, to introducing Henny'Mate at the bar.
From adding a Felipe Pantone mural to the Berlin street art map to communicating the event though a flyposter OOH campaign.
OOH Campaign
–– 03I designed and developed a set of posters and created
a digitally linked promtion campaign all over Berlin.
The Poster did feature a QR code that enabled people
to directly register for the exclusive event.
a digitally linked promtion campaign all over Berlin.
The Poster did feature a QR code that enabled people
to directly register for the exclusive event.
Special Thanks
To the whole Liganova team.
The designers, artworkers,
construction teams,
hands and live performers.
Special guest
Felipe Pantone
To the whole Liganova team.
The designers, artworkers,
construction teams,
hands and live performers.
Special guest
Felipe Pantone
© Markus Sablatnik