DFB KIT'18 | ADIDAS

Leading up to the World Cup year 2018,
it was time for adidas to present the
official DFB jersey kit’s to the world.

The reveal show happened at the urban 
urban football location in Germany at the time,
The Football Base in Berlin.

On sight the full squad of the German national team:
“Die Mannschaft”.

EXPERIENCE

CONCEPT

I’ve developed the core message for the event. 
"A United Team From The Stadium To The Street.”

Creating an event that has put the Berlin street football community
into the center of the experience.

A reveal show with the full squad of the German national team and the Berlin football community performing together on one massive stage.

Revealing the official DFB jersey kit for the World Cup 2018 as one.

STAGE

I was also responsible for the look and feel of the stage.

The center piece of the stage was a round platform with
a surrounding transparent fabric as projection surface.

The background was designed to emphasize on a street look.

Viewed from the front, the pattern design of the DFB jersey
became visible to the audience. 

FILM

We’ve produced several content pieces.
They where projected onto the projection surface
of the stage during the performance.

Some of the content was shot directly
at the Football Base featured
the talented ClubOf35 players.

SOCIAL

I had the idea to give our guests the opportunity to become part
of the official adidas campaign for the official DFB jersey kit 2018.

We created a green screen photo booth.
Here, the audience got retouched into the
official DFB campaign visual.

The pictures could be shared on social channels
by the audience right away and became an instant success.

Obviously this was before Facebook launched their Insta-facefilters