CREATORS CLUB | ADIDAS

Liganova created a 3 day event experience hosting
over 2800 retailers across all markets.

Introducing the Creators Club.

A life performance on stage introduced the audience to the life of a football creator
and continued with the reveal of the 2019 football product range.
Including the return of the legendary adidas Predator presented by David Beckham himself.

The experience climaxed when the official match ball,
as well as the national jersey kits for the FIFA World Cup 2018 got presented.

EXPERIENCE

CONCEPT

It was all about one guy. Raheem!
But who is Raheem the football creator?

The persona Raheem was representing the core football consumer at the time.
He combines the characteristics of Stadium to Street and back.

To give our audience the ultimate understandig of who this persona really is,
we put Raheem into the centre of everything we did.

How he lives, how he communicates, how he shops, how he relaxes, trains and plays.

IMMERSIVE

Collaborating with the very talented team at Waltz Binaire
is always a pleasure. So was this time.

For the official rebirth of the famous adidas Predator boot,
we created a 360° screen experience for our guests.

360° STAGE

The national jersey kits have been presented in a live performance
on a 360° projection stage.

Each nation was presented individualy with a streetstyle attitude.
The individual jersey designs have been reworked into a dynamic animation underlining each nations performance.

This show climaxed when “Raheem” revealed the Official Match Ball
for the FIFA World Cup 2018. 

WALLPAPERS

We implemented 5 food courts representing 5 key federation, 
serving their typical cuisine.

Each food stand at the location became a custom design.
Featured hand drawn elements and quotes referencing
the nations passion for football.

EXPLORATIONS

The event location had around 8000 sqm.

We needed a lot of poster, large prints, navigational tools as well as the invitations
for our 2500 Guests. 

This is a small peek into my design process.