msab.studio

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	<title>msab.studio</title>
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	<pubDate>Wed, 18 Dec 2024 14:09:30 +0000</pubDate>
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		<title>Slideshow</title>
				
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		<pubDate>Sun, 05 Dec 2021 17:23:05 +0000</pubDate>

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WELCOME TO —

MSAB.STUDIO︎︎︎


WORKS OF MARKUS SABLATNIK —
CONCEPT CREATIVE &#38;amp; BRAND EXPERIENCE SPECIALIST

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		<title>Featured Projects copy</title>
				
		<link>https://msab.studio/Featured-Projects-copy</link>

		<pubDate>Wed, 18 Dec 2024 14:09:30 +0000</pubDate>

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				THE JOURNEY &#124; ADIDAS
		.
	

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				HENNESSY x PANTONE
		
	
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				AREA19 &#124; ADIDAS
		.
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		<title>Work</title>
				
		<link>https://msab.studio/Work</link>

		<pubDate>Mon, 06 Dec 2021 23:39:12 +0000</pubDate>

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	︎︎︎
	Chronicles of a creator2010 — 2024&#38;nbsp;


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		<title>THE JOURNEY &#124; ADIDAS</title>
				
		<link>https://msab.studio/THE-JOURNEY-ADIDAS</link>

		<pubDate>Sun, 05 Dec 2021 17:23:08 +0000</pubDate>

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		<guid isPermaLink="true">https://msab.studio/THE-JOURNEY-ADIDAS</guid>

		<description>&#60;img width="4000" height="2259" width_o="4000" height_o="2259" data-src="https://freight.cargo.site/t/original/i/d6470212638b59c75f6a5a3b7ac02079c08cf8bb69808fa48bb6acc7a1b58099/Featured_Journey_03_1.jpg" data-mid="149631898" border="0"  src="https://freight.cargo.site/w/1000/i/d6470212638b59c75f6a5a3b7ac02079c08cf8bb69808fa48bb6acc7a1b58099/Featured_Journey_03_1.jpg" /&#62;
THE JOURNEY &#124; ADIDASVirtual experience for adidas 2021
Imagine, creating a sell in experience like never before 
for a World Cup like never before.


The World Cup 22 in Qatar is creating a lot of “firsts”.For me it let to be the first interactive virtual experience.
“The Journey” became the first global virtual product sell-in event for adidas.
It showcased the full adidas product range for the World Cup year 2022 within a fully interactive virtual experience.

Welcome to the Journey.


	EXPERIENCE01

	
	CONCEPT02

	TASK
Blow retailers mind in a never seen before digital experience.
Create the maximum emotional impact, but also keeping the confidentiality of the products on the highest level.

IDEA
The first virtual and fully interactive adidas event ever. 
Brought to life as a mind-blowing pixel-streaming experience (call it the metaverse if you like).While everyone was still talking about it, we went for it.
The Journey became adidas’s very first „metaverse“, enabling a selected global audience to experience the WC22 collection before anyone else. 

The audience could play ball with the new X boot, talk to Egypt’s superstar Mohamed Salah and witness our diverse models, rocking the jersey kits in their unique and personal performances.
And of course we revealed the official match ball „Al Rhila“ (Which translates to “The Journey”) 
Now even the title of the experience makes sense, right?&#38;nbsp;

We executed all this with the help of the amazing Unreal wizards at Artificial Rome. 


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Client

at LIGANOVA GmbHfor adidas global football
	Partner in crime
Lead creative LiganovaMarkus SablatnikLead creative Journee
Jeremy Hofmeister Mac Lynn


ProducerJournee

Virtual RealityArtificial Rome
FilmShan Blume
Models &#38;amp; Cast
Nici Grandison

Voice recordingsElevate StudiosMusic &#38;amp; SoundproductionGerman Wahnsinn
	Special Thanks
This was a truly collaborative project&#38;nbsp;
in the middle of the Corona pandemic.
So many moving parts all created remotely.
A special thanks goes to Mio and Jeremy from Journee. They’ve been there from the start and supported already within the pitch period. Thanks for the great directors cut trailer for the initial direction “The Oasis - A road to Qatar”.


I can’t even begin to thank Artificial Rome for all their patience and amazing work. They created the amazing kinetic architecture that made the final virtual environment truly special. Thanks for bringing this experience to life and going the extra mile with us.


Special guest appearanceMohamed Salah
The trusting collaborators @adidas brand designadidas global events
</description>
		
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		<title>AREA19 &#124; ADIDAS</title>
				
		<link>https://msab.studio/AREA19-ADIDAS</link>

		<pubDate>Mon, 06 Dec 2021 18:39:48 +0000</pubDate>

		<dc:creator>msab.studio</dc:creator>

		<guid isPermaLink="true">https://msab.studio/AREA19-ADIDAS</guid>

		<description>&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/a5b924f5e34983d52a0bcfd4a8919433630b1e6ed77daabdc032828cd08894be/ADIDAS-Area19-087.jpg" data-mid="126661275" border="0"  src="https://freight.cargo.site/w/1000/i/a5b924f5e34983d52a0bcfd4a8919433630b1e6ed77daabdc032828cd08894be/ADIDAS-Area19-087.jpg" /&#62;
AREA19 &#124; ADIDASCopa19 Launch EventFor the launch of the Copa19, the rebirth
of adidas footballs most iconic leather boot,
we created Area19. An event experience
at a secret location in the heart of Milan.

An exclusive event experience enabled
120 football journalists to experience
the key features of the boot within a series
of installations highlighting all the
different aspects of the boots design.

The experience featured a barefoot
experience in total darkness, feeling
the advanced cushioning technology
of the boot within a massive ball bath
as well as a reactive rain room
highlighting the water resistant
attributes of the boots materials.

Further we created the AI persona K:A:Y
(because of the k-leather you know 😉). 
K:A:Y's voice guided the audience through 
the underground research facility, 
explaining each experience and providing 
context to the boots design.

Several physicals installations have
been created to explain the origin
of the fingerprint like design of the boot.
The experience climaxed when Paulo Dybala
himself revealed the boot.

- Clio Sports Award Gold -


EXPERIENCE01


CONCEPT02

	
INSIGHTLesser players play the game. COPA players feel it.So we’ll launch the new boot in a way that feels unique
to the COPA franchise - by owning touch, and focusing
on how the boot feels.

IDEAA cutting-edge sensory experience where people don’t just learn
about the innovations of the boot - they feel it.
The strength of Copa has always been in the feel of the boot, so
we’re going to double down on this with a launch experience that
forces attendees to focus on what makes the Copa special.
The experience would start with a guided navigation throughmultiple rooms, each one focussing on a different new feature of
the boot. The catch? The bulk of the experience will be inrelative darkness.
Attendees would feel their way through each room learning about
what they were touching, and the amazing tech behind it. From a
room covered in X-Ray K leather, to a floor cushioned with soft
pod inlays, people would experience each feature in a tactile
way they’d never forget.The tour would culminate with a jaw-dropping reveal of the boot,that finally sheds light on its astonishing design.
	
	
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&#60;img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/ce9cb6067055d23f63aac45fa37466a8a23035e9ffc2925bd2e881a86a7d9e97/Copa1.jpg" data-mid="126663036" border="0"  src="https://freight.cargo.site/w/800/i/ce9cb6067055d23f63aac45fa37466a8a23035e9ffc2925bd2e881a86a7d9e97/Copa1.jpg" /&#62;
&#60;img width="6552" height="4368" width_o="6552" height_o="4368" data-src="https://freight.cargo.site/t/original/i/44902c8e67b8f59d7327ec589684dd2580866cffcba1cdc710d95ad1f5c728ba/ADIDAS-Area19-278.jpg" data-mid="126840283" border="0"  src="https://freight.cargo.site/w/1000/i/44902c8e67b8f59d7327ec589684dd2580866cffcba1cdc710d95ad1f5c728ba/ADIDAS-Area19-278.jpg" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/c96e82713b877774d3d39dafc0da8739e39892bcb5734b051e31838b17d82654/ADIDAS-Area19-077.jpg" data-mid="126840275" border="0"  src="https://freight.cargo.site/w/1000/i/c96e82713b877774d3d39dafc0da8739e39892bcb5734b051e31838b17d82654/ADIDAS-Area19-077.jpg" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e67ee96f449b2bd15b965c9392caf04bd6df5de4b944509a44fe561cc651aabd/Copa2.jpg" data-mid="126663037" border="0"  src="https://freight.cargo.site/w/800/i/e67ee96f449b2bd15b965c9392caf04bd6df5de4b944509a44fe561cc651aabd/Copa2.jpg" /&#62;


INTERFACE DESIGN03

	K:A:YWe created K:A:Y, a visually animated AI persona, guiding the guests though the experience. Remeber, this was created back in 2019,way before the AI capabilities we are able to use now.Back then we had to create a simulation in order to createthe perfect futuristic illusion to this one of a kind experience.K:A:Y was scripted and written by me and then digitalized though text to speech.We then visually animated the voice and projected K:A:Y’s presence onto screensand walls all over the location.The AI is called K:A:Y linking back to k-leather,the core material of the Copa19 boot.

&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/db725bc6efe6016f5f16b61a3a654f82ea468babc19bcb060595618b232f422d/Copa5.jpg" data-mid="126663040" border="0"  src="https://freight.cargo.site/w/800/i/db725bc6efe6016f5f16b61a3a654f82ea468babc19bcb060595618b232f422d/Copa5.jpg" /&#62;
&#60;img width="2186" height="1222" width_o="2186" height_o="1222" data-src="https://freight.cargo.site/t/original/i/653cab9032c2ccf6e9e2ee7266e5928fa9ea116b3102b1298f562279a707eec4/Bildschirmfoto-2021-12-08-um-16.46.12.png" data-mid="126844301" border="0"  src="https://freight.cargo.site/w/1000/i/653cab9032c2ccf6e9e2ee7266e5928fa9ea116b3102b1298f562279a707eec4/Bildschirmfoto-2021-12-08-um-16.46.12.png" /&#62;

ELEVATOR04

	Laboratories are deep submereged into ground, right? We successfully simulated this experience using sound and light.The elevator ride became a futuristic experience.

A screen simulated a fast
elevator ride over several
floors. In reality the ride
only went down one floor.The human mind is funny like that...

We simulated fast, passing by numbers on the display 
and amplified the experience through light and sound. 
What a ride.


&#60;img width="460" height="288" width_o="460" height_o="288" data-src="https://freight.cargo.site/t/original/i/5b641eb7aa00a843198e8c5466f4e293cb033df4662de72746c190adabdcd6e3/Elevator-01_1.gif" data-mid="126659036" border="0"  src="https://freight.cargo.site/w/460/i/5b641eb7aa00a843198e8c5466f4e293cb033df4662de72746c190adabdcd6e3/Elevator-01_1.gif" /&#62;
&#60;img width="604" height="810" width_o="604" height_o="810" data-src="https://freight.cargo.site/t/original/i/22040cd46f111b211130e7bad782aefdbbf15b1d75366cd6060d0beba59a1cd0/Bildschirmfoto-2021-12-06-um-21.45.03.png" data-mid="126660727" border="0"  src="https://freight.cargo.site/w/604/i/22040cd46f111b211130e7bad782aefdbbf15b1d75366cd6060d0beba59a1cd0/Bildschirmfoto-2021-12-06-um-21.45.03.png" /&#62;
&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/c4016c8d91f76dfc23b145d163856320537bd138ee6e0522f6c67ea079746719/elevator.gif" data-mid="126846170" border="0"  src="https://freight.cargo.site/w/400/i/c4016c8d91f76dfc23b145d163856320537bd138ee6e0522f6c67ea079746719/elevator.gif" /&#62;
HIGHLIGHT INSTALLATION05

	The key product display for the Copa19 boot.

With its design inspiration coming from the human fingerprint,
we created this futuristic 3D light installation.


&#60;img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/c300614c97f03e6d1ba71402c43bf1e7e98f716cb3e3cb434a83e44b6eb302d2/Copa6.jpg" data-mid="126663041" border="0"  src="https://freight.cargo.site/w/800/i/c300614c97f03e6d1ba71402c43bf1e7e98f716cb3e3cb434a83e44b6eb302d2/Copa6.jpg" /&#62;
&#60;img width="724" height="739" width_o="724" height_o="739" data-src="https://freight.cargo.site/t/original/i/d4724b9c4d3b31f5657eb541d99fc1835494b0c744d6950d5ef7b5167c981780/Bildschirmfoto-2018-10-18-um-13.00.32.png" data-mid="126661180" border="0"  src="https://freight.cargo.site/w/724/i/d4724b9c4d3b31f5657eb541d99fc1835494b0c744d6950d5ef7b5167c981780/Bildschirmfoto-2018-10-18-um-13.00.32.png" /&#62;
&#60;img width="763" height="620" width_o="763" height_o="620" data-src="https://freight.cargo.site/t/original/i/36625b7beba2b45c80a73ab3467808c7e14aa10f7c70d10330f33b70b71032d3/Bildschirmfoto-2018-10-18-um-13.00.20.png" data-mid="126661179" border="0"  src="https://freight.cargo.site/w/763/i/36625b7beba2b45c80a73ab3467808c7e14aa10f7c70d10330f33b70b71032d3/Bildschirmfoto-2018-10-18-um-13.00.20.png" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/0318dd4376f71b985b0e23a660c0dd2114f8b6a19f12a5d2552aa9ab5a097439/ADIDAS-Area19-087.jpg" data-mid="126840276" border="0"  src="https://freight.cargo.site/w/1000/i/0318dd4376f71b985b0e23a660c0dd2114f8b6a19f12a5d2552aa9ab5a097439/ADIDAS-Area19-087.jpg" /&#62;


Client

at LIGANOVA GmbHfor adidas global football
In collaboration with 
Johannes Leonardo
	Partner in crime
Lead creative
Markus Sablatnik


K:A:Y Visualizing

waltz binaire


Sound design
Kling Klang Klong

Technical set-up
Bright
	Special Thanks
To the whole Liganova team.The designers, artworkers, construction teams, hands, loaction scouts 
and many more.


Special guestPaulo Dybala
The trusting collaborators @Johannes Leonardo
adidas footballadidas global events
Clio Awards
for awarding us with 
a Clio Sports Gold Award&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>HENNESSY x PANTONE</title>
				
		<link>https://msab.studio/HENNESSY-x-PANTONE</link>

		<pubDate>Mon, 06 Dec 2021 18:49:28 +0000</pubDate>

		<dc:creator>msab.studio</dc:creator>

		<guid isPermaLink="true">https://msab.studio/HENNESSY-x-PANTONE</guid>

		<description>&#60;img width="4000" height="2259" width_o="4000" height_o="2259" data-src="https://freight.cargo.site/t/original/i/ce8588e152208564afb7312607872fc3d91708c0fd95cff864230818ca9e797a/Featured_Hennessy_01_1.jpg" data-mid="149632323" border="0"  src="https://freight.cargo.site/w/1000/i/ce8588e152208564afb7312607872fc3d91708c0fd95cff864230818ca9e797a/Featured_Hennessy_01_1.jpg" /&#62;

	HENNESSY x PANTONEProduct Launch Event
	Following artists like KAWS, Shepard Fairey, Futura and many others, Felipe Pantone was well placed in a list of internationa artists chosen to design a special edition bottle for Hennessy V.S.

The collaboration between Hennessy and Felipe Pantone was celebrate with a world tour featuring a special Felipe Pantone art exhibition.

Berlin became the exclusive destination for the European 
releas of the special edition bottle and Liganova was asked to create the four day event experience.


EXPERIENCE01


CONCEPT02


	INSIGHTRemixing the present is an attitude deeplyrooted within the Berlin spirit.It’s a city steadily reinventing itself. A city that is constantly in the remix.“Remixing The Present” for Hennessy means to take their strong heritage into modern culture. A modern culture Felipe Pantone is deeply influenced by.

IDEAWe will be “remixing the present” between Felipe Pantone, Hennessy &#38;amp; Berlin.The places, the scene and the people.
Berlin culture will be the filter for the event experience.From a no-picture policy at the party, to introducing Henny'Mate at the bar.From adding a Felipe Pantone mural to the Berlin street art map to communicating the event though a flyposter OOH campaign.

&#60;img width="2106" height="920" width_o="2106" height_o="920" data-src="https://freight.cargo.site/t/original/i/4c8f628219ba5417d54ab619da74c87fc697ed09817860c36a2c3507fd7b0a42/Bildschirmfoto-2021-12-08-um-18.39.08.png" data-mid="126852744" border="0"  src="https://freight.cargo.site/w/1000/i/4c8f628219ba5417d54ab619da74c87fc697ed09817860c36a2c3507fd7b0a42/Bildschirmfoto-2021-12-08-um-18.39.08.png" /&#62;
&#60;img width="1730" height="642" width_o="1730" height_o="642" data-src="https://freight.cargo.site/t/original/i/fa44c2f8820842febc8e66d27d89c3a3f0a7235f717919e1995c781993920bda/Bildschirmfoto-2021-12-08-um-18.39.16.png" data-mid="126852745" border="0"  src="https://freight.cargo.site/w/1000/i/fa44c2f8820842febc8e66d27d89c3a3f0a7235f717919e1995c781993920bda/Bildschirmfoto-2021-12-08-um-18.39.16.png" /&#62;
&#60;img width="1846" height="1222" width_o="1846" height_o="1222" data-src="https://freight.cargo.site/t/original/i/41ff59c9ce78269fbc0957f5fcd5babd412af18f8f4779f42192f7e16385dfdd/Bildschirmfoto-2021-12-08-um-18.39.24.png" data-mid="126852746" border="0"  src="https://freight.cargo.site/w/1000/i/41ff59c9ce78269fbc0957f5fcd5babd412af18f8f4779f42192f7e16385dfdd/Bildschirmfoto-2021-12-08-um-18.39.24.png" /&#62;
&#60;img width="1954" height="902" width_o="1954" height_o="902" data-src="https://freight.cargo.site/t/original/i/918515afa526c1e3ad678695a6d9c6479d7fd27470b35559b018de5c01deed72/Bildschirmfoto-2021-12-08-um-18.39.59.png" data-mid="126852748" border="0"  src="https://freight.cargo.site/w/1000/i/918515afa526c1e3ad678695a6d9c6479d7fd27470b35559b018de5c01deed72/Bildschirmfoto-2021-12-08-um-18.39.59.png" /&#62;
&#60;img width="1900" height="894" width_o="1900" height_o="894" data-src="https://freight.cargo.site/t/original/i/a5f0d720ce8cd2ea78d3c0233774f6d181baf0eba8552b0134e6b02cac857055/Bildschirmfoto-2021-12-08-um-18.40.03.png" data-mid="126852749" border="0"  src="https://freight.cargo.site/w/1000/i/a5f0d720ce8cd2ea78d3c0233774f6d181baf0eba8552b0134e6b02cac857055/Bildschirmfoto-2021-12-08-um-18.40.03.png" /&#62;
&#60;img width="1966" height="614" width_o="1966" height_o="614" data-src="https://freight.cargo.site/t/original/i/fd0685073a8484a830fe4d0154f6647c60e6247c0451d651f02a499b360651b8/Bildschirmfoto-2021-12-08-um-18.40.37.png" data-mid="126852750" border="0"  src="https://freight.cargo.site/w/1000/i/fd0685073a8484a830fe4d0154f6647c60e6247c0451d651f02a499b360651b8/Bildschirmfoto-2021-12-08-um-18.40.37.png" /&#62;


&#60;img width="749" height="500" width_o="749" height_o="500" data-src="https://freight.cargo.site/t/original/i/6ec15b619e5195fc3da3a2bbb9c9c8c5d154f56c64c44e7f1661e279bb128cb7/Felipe_Pantone_Hennessy_5.png" data-mid="126666186" border="0"  src="https://freight.cargo.site/w/749/i/6ec15b619e5195fc3da3a2bbb9c9c8c5d154f56c64c44e7f1661e279bb128cb7/Felipe_Pantone_Hennessy_5.png" /&#62;
&#60;img width="1000" height="706" width_o="1000" height_o="706" data-src="https://freight.cargo.site/t/original/i/586a53687540932b3fa1fd7374db306fa8b2d1edf21557cf6d3207bf306ad975/pant5.jpg" data-mid="126848327" border="0"  src="https://freight.cargo.site/w/1000/i/586a53687540932b3fa1fd7374db306fa8b2d1edf21557cf6d3207bf306ad975/pant5.jpg" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/edd847a048399579563472787d9235f13af2f14d897b48db5f4a93e97f9762c6/pant1.jpg" data-mid="126848322" border="0"  src="https://freight.cargo.site/w/1000/i/edd847a048399579563472787d9235f13af2f14d897b48db5f4a93e97f9762c6/pant1.jpg" /&#62;
&#60;img width="3000" height="2002" width_o="3000" height_o="2002" data-src="https://freight.cargo.site/t/original/i/f814948b8a704ecdd240ac72551352aa7b0087b4a6b73a6114699df6e0700d6c/2019-09-25-Eventfotografie-Eventfotografie-offenblende-CHRS-91.jpg" data-mid="126851813" border="0"  src="https://freight.cargo.site/w/1000/i/f814948b8a704ecdd240ac72551352aa7b0087b4a6b73a6114699df6e0700d6c/2019-09-25-Eventfotografie-Eventfotografie-offenblende-CHRS-91.jpg" /&#62;
&#60;img width="3000" height="2002" width_o="3000" height_o="2002" data-src="https://freight.cargo.site/t/original/i/47e3dce69d33ddb2b469e83ef02adc58d52f8523d74625a24cc07ee18da72289/2019-09-23-Eventfotografie-Eventfotografie-offenblende-CHRS-57.jpg" data-mid="126851582" border="0"  src="https://freight.cargo.site/w/1000/i/47e3dce69d33ddb2b469e83ef02adc58d52f8523d74625a24cc07ee18da72289/2019-09-23-Eventfotografie-Eventfotografie-offenblende-CHRS-57.jpg" /&#62;
&#60;img width="746" height="500" width_o="746" height_o="500" data-src="https://freight.cargo.site/t/original/i/b20b840f225fc0303f456c4533c1edd7b1f00248a337fb6d76915da3d97db75a/Felipe_Pantone_Hennessy_1.png" data-mid="126666181" border="0"  src="https://freight.cargo.site/w/746/i/b20b840f225fc0303f456c4533c1edd7b1f00248a337fb6d76915da3d97db75a/Felipe_Pantone_Hennessy_1.png" /&#62;

OOH&#38;nbsp;03


	I designed and developed a set of posters and created a digitally linked promtion campaign all over Berlin.The Poster did feature a QR code that enabled people to directly register for the exclusive event. 


&#60;img width="3000" height="2002" width_o="3000" height_o="2002" data-src="https://freight.cargo.site/t/original/i/6d4223b2159db731ad3ad9471d4e8c7b6f39d64da355956c2a87311bfb2a64e3/2019-09-25-Eventfotografie-Eventfotografie-offenblende-CHRS-20.jpg" data-mid="126851812" border="0"  src="https://freight.cargo.site/w/1000/i/6d4223b2159db731ad3ad9471d4e8c7b6f39d64da355956c2a87311bfb2a64e3/2019-09-25-Eventfotografie-Eventfotografie-offenblende-CHRS-20.jpg" /&#62;
&#60;img width="3000" height="2002" width_o="3000" height_o="2002" data-src="https://freight.cargo.site/t/original/i/5f44b616e890f7a6632f5d78f56bb4945e8603d6bc1c1e7fc025809bbfe08343/2019-09-25-Eventfotografie-Eventfotografie-offenblende-CHRS-37.jpg" data-mid="126668995" border="0"  src="https://freight.cargo.site/w/1000/i/5f44b616e890f7a6632f5d78f56bb4945e8603d6bc1c1e7fc025809bbfe08343/2019-09-25-Eventfotografie-Eventfotografie-offenblende-CHRS-37.jpg" /&#62;
&#60;img width="225" height="400" width_o="225" height_o="400" data-src="https://freight.cargo.site/t/original/i/bfe8eac017e5ce6c18670a932c761c4fb900de116b2c881b6b6c0be324b25d98/71284789_220454345604722_1746031908590994287_n_1.gif" data-mid="126852288" border="0"  src="https://freight.cargo.site/w/225/i/bfe8eac017e5ce6c18670a932c761c4fb900de116b2c881b6b6c0be324b25d98/71284789_220454345604722_1746031908590994287_n_1.gif" /&#62;
&#60;img width="225" height="150" width_o="225" height_o="150" data-src="https://freight.cargo.site/t/original/i/2f275885425015f9c8402a3e8a2c7d4866e13b1e97a83d19d13599e85af275a7/Felipe_Pantone_Hennessy_OOH2.jpg" data-mid="126666193" border="0"  src="https://freight.cargo.site/w/225/i/2f275885425015f9c8402a3e8a2c7d4866e13b1e97a83d19d13599e85af275a7/Felipe_Pantone_Hennessy_OOH2.jpg" /&#62;

Client

at LIGANOVA GmbHfor LVMH Moët Hennessy
	Partner in crime
Lead creatives
Markus Sablatnik


Technical set-up
Bright
	Special Thanks
To the whole Liganova team.The designers, artworkers, construction teams, hands and live performers.


Special guestFelipe Pantone
</description>
		
	</item>
		
		
	<item>
		<title>NO COMPROMISES &#124; WEBER</title>
				
		<link>https://msab.studio/NO-COMPROMISES-WEBER</link>

		<pubDate>Thu, 09 Dec 2021 11:22:04 +0000</pubDate>

		<dc:creator>msab.studio</dc:creator>

		<guid isPermaLink="true">https://msab.studio/NO-COMPROMISES-WEBER</guid>

		<description>&#60;img width="2220" height="1318" width_o="2220" height_o="1318" data-src="https://freight.cargo.site/t/original/i/9ab02edfc229cc3e186e6eea38d7ba7cbb8b4c5479af85108bbd0b555f14e911/Bildschirmfoto-2021-12-09-um-17.54.00.png" data-mid="126963942" border="0"  src="https://freight.cargo.site/w/1000/i/9ab02edfc229cc3e186e6eea38d7ba7cbb8b4c5479af85108bbd0b555f14e911/Bildschirmfoto-2021-12-09-um-17.54.00.png" /&#62;


 NO COMPROMISES &#124; WEBERProduct Launch Campaign

In order to deliver a 360° product rang for the Weber BBQ experience, the Weber brand launcher a new product line:&#38;nbsp;The Weber Dinnerware.

I was brieft to develop the launch campaign for this new product range, 
focussing on online and the physical retail.


	&#60;img width="1412" height="844" width_o="1412" height_o="844" data-src="https://freight.cargo.site/t/original/i/b36ff843e958ca25ead5eee303d5865ff9094cc553efd96ad6c616f14fdd5449/Website.jpg" data-mid="126930815" border="0"  src="https://freight.cargo.site/w/1000/i/b36ff843e958ca25ead5eee303d5865ff9094cc553efd96ad6c616f14fdd5449/Website.jpg" /&#62;


CONCEPT01

	The new quality tableware by weber builds the bridge between 
a perfectly grilled steak and the hungry guests eager to taste
what is about to leave the grill.

The chef wants to stay in control until the food reaches 
the tastebuds of their guests ensuring a perfect BBQ experience.


They need quality tableware that looks pristine even after 
the last couple of beatings with the steak knife.


Plates that can be pre-heated without the fear of cracking
while preserving the heat for the perfect presentation.


Weber enables them now to control every aspect 
of their BBQ experience making sure the result will be perfect.

No compromises!


&#60;img width="1368" height="1412" width_o="1368" height_o="1412" data-src="https://freight.cargo.site/t/original/i/72adcb66eaf30684759649cdb22889b4e9ffd84791c2641e126088341f89c019/Bildschirmfoto-2021-12-09-um-13.18.49.png" data-mid="126935369" border="0"  src="https://freight.cargo.site/w/1000/i/72adcb66eaf30684759649cdb22889b4e9ffd84791c2641e126088341f89c019/Bildschirmfoto-2021-12-09-um-13.18.49.png" /&#62;
&#60;img width="892" height="298" width_o="892" height_o="298" data-src="https://freight.cargo.site/t/original/i/ef82b514e67261af9ebd3122c9514201416b1ce1e886d17719ad08d928e978e6/Bildschirmfoto-2021-12-09-um-12.55.53.png" data-mid="126931923" border="0"  src="https://freight.cargo.site/w/892/i/ef82b514e67261af9ebd3122c9514201416b1ce1e886d17719ad08d928e978e6/Bildschirmfoto-2021-12-09-um-12.55.53.png" /&#62;


&#60;img width="1007" height="1422" width_o="1007" height_o="1422" data-src="https://freight.cargo.site/t/original/i/9208b7b1c24b8266e7565c60891ffab70c6ec3484afece0b88a09dc5f176f162/Bildschirmfoto-2019-01-21-um-13.43.55.png" data-mid="126931675" border="0"  src="https://freight.cargo.site/w/1000/i/9208b7b1c24b8266e7565c60891ffab70c6ec3484afece0b88a09dc5f176f162/Bildschirmfoto-2019-01-21-um-13.43.55.png" /&#62;
&#60;img width="1007" height="1422" width_o="1007" height_o="1422" data-src="https://freight.cargo.site/t/original/i/de86499d51a6573e6e7d7c20421c1d7f04ed921d1c16a8b0fdb0834bb09c9146/Bildschirmfoto-2019-01-21-um-13.44.39.png" data-mid="126931673" border="0"  src="https://freight.cargo.site/w/1000/i/de86499d51a6573e6e7d7c20421c1d7f04ed921d1c16a8b0fdb0834bb09c9146/Bildschirmfoto-2019-01-21-um-13.44.39.png" /&#62;
&#60;img width="1006" height="1422" width_o="1006" height_o="1422" data-src="https://freight.cargo.site/t/original/i/f8d99b14efb26edc82fb475d982df1d1f994e7eb49ebbdff04c3f38ad60829ad/Bildschirmfoto-2019-01-21-um-13.44.34.png" data-mid="126931676" border="0"  src="https://freight.cargo.site/w/1000/i/f8d99b14efb26edc82fb475d982df1d1f994e7eb49ebbdff04c3f38ad60829ad/Bildschirmfoto-2019-01-21-um-13.44.34.png" /&#62;


TOOL-KIT02


	The job was to create the campaign direction, 
including the tag line “Serve your passion at it’s best.”
Further I wrote several lines for the communication 
tools and advertising layouts.
The campain was aimed for 360° but with 
a clear focus on retail activation tools and POS fixtures.


&#60;img width="518" height="962" width_o="518" height_o="962" data-src="https://freight.cargo.site/t/original/i/51d6f71f319cdfd8828728b510647a6cff388debad0f5f9340da436c105877ce/vending.jpg" data-mid="126930814" border="0"  src="https://freight.cargo.site/w/518/i/51d6f71f319cdfd8828728b510647a6cff388debad0f5f9340da436c105877ce/vending.jpg" /&#62;
&#60;img width="1647" height="1099" width_o="1647" height_o="1099" data-src="https://freight.cargo.site/t/original/i/ed3ba75fbf246b731c84688f6cf0e85186685a32ddf1970f388a69d1fea9a875/Bildschirmfoto-2019-01-21-um-13.38.39.png" data-mid="126931671" border="0"  src="https://freight.cargo.site/w/1000/i/ed3ba75fbf246b731c84688f6cf0e85186685a32ddf1970f388a69d1fea9a875/Bildschirmfoto-2019-01-21-um-13.38.39.png" /&#62;
&#60;img width="1648" height="988" width_o="1648" height_o="988" data-src="https://freight.cargo.site/t/original/i/57749a5c0eb5257fe1b8bdbb1bf7fbe597004949db8dfed87ff5007919c7472d/Bildschirmfoto-2019-01-21-um-13.46.17.png" data-mid="126931672" border="0"  src="https://freight.cargo.site/w/1000/i/57749a5c0eb5257fe1b8bdbb1bf7fbe597004949db8dfed87ff5007919c7472d/Bildschirmfoto-2019-01-21-um-13.46.17.png" /&#62;

&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ae7e5fa3939f452b90af8d4239b77c77dfcc86cacf52daf30329c236b200ac93/teller_halter_v2.jpg" data-mid="126931677" border="0"  src="https://freight.cargo.site/w/1000/i/ae7e5fa3939f452b90af8d4239b77c77dfcc86cacf52daf30329c236b200ac93/teller_halter_v2.jpg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c9ef983a9ae01f9b16c370e7e150809f1f2f72f58b1ed9cdb66a35c8790e9bb5/teller_halter_v1.jpg" data-mid="126931678" border="0"  src="https://freight.cargo.site/w/1000/i/c9ef983a9ae01f9b16c370e7e150809f1f2f72f58b1ed9cdb66a35c8790e9bb5/teller_halter_v1.jpg" /&#62;
&#60;img width="1000" height="1049" width_o="1000" height_o="1049" data-src="https://freight.cargo.site/t/original/i/93072f5fc0880903711a6d82997b4200bba663d060564ed0eb37526f01075c53/Bildschirmfoto-2019-02-15-um-18.16.59.png" data-mid="126931922" border="0"  src="https://freight.cargo.site/w/1000/i/93072f5fc0880903711a6d82997b4200bba663d060564ed0eb37526f01075c53/Bildschirmfoto-2019-02-15-um-18.16.59.png" /&#62;


Client

at LIGANOVA GmbHfor Weber
	Role
Creative Direction / Art Direction / Copy


	Special Thanks
To the core Liganova team.


</description>
		
	</item>
		
		
	<item>
		<title>MANNSCHAFT, DIE &#124; DFB WOMEN</title>
				
		<link>https://msab.studio/MANNSCHAFT-DIE-DFB-WOMEN</link>

		<pubDate>Thu, 09 Dec 2021 12:27:05 +0000</pubDate>

		<dc:creator>msab.studio</dc:creator>

		<guid isPermaLink="true">https://msab.studio/MANNSCHAFT-DIE-DFB-WOMEN</guid>

		<description>&#60;img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/577a57499e52f14237970d3e4f96ddc2febeeec91b903e55fe477a6c9c34f084/Bildschirmfoto-2021-12-09-um-13.37.21.png" data-mid="126937267" border="0"  src="https://freight.cargo.site/w/1000/i/577a57499e52f14237970d3e4f96ddc2febeeec91b903e55fe477a6c9c34f084/Bildschirmfoto-2021-12-09-um-13.37.21.png" /&#62;
DFB Womens TeamDesign ExplorationWorking on adidas football projects for a wile now, 
it was exciting when the Women's World Cup came closer.
 
I felt there was not enough attention directed towards 
the Women's World Cup. I also felt that the communication 
and tone of voice was very bad at the time.
Enough reasons for me to the start a bit of personal design 
and conceptual exploration.

I came up with: 
“MANNSCHAFT, DIE - substantiv, feminin” 
that is, what the German dictionary says.
In my opinion it creates the perfect counterpart 
to the DFB Male Team “DIE MANNSCHAFT”. 

Further I’ve developed ideas on how to mobilize 
the female fan and player to create a movement 
supporting their teams at the Women's World Cup.

This became the “Girls*Brigade”.


&#60;img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/c4a942a4d12df92c27c18f837df852efc36252fc4d6e07fd8cb209699178ede3/Bildschirmfoto-2021-12-09-um-15.04.31.png" data-mid="126945482" border="0"  src="https://freight.cargo.site/w/1000/i/c4a942a4d12df92c27c18f837df852efc36252fc4d6e07fd8cb209699178ede3/Bildschirmfoto-2021-12-09-um-15.04.31.png" /&#62;


CONCEPT01

	THE GIRLS*BRIGADE

The idea was to create a female movement 
within adidas key cities.

A community of female players 
and fans supporting their team 
at the Women’s Football World Cup.

It is not a women’s movement. 
It is a football movement for women. 

An amplifier for a wider audience 
of football fans, male and female alike.&#38;nbsp;

&#60;img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/cdfcc043e33e66e3896eafec937012b760928ec0d2a2e0bdfc9fe9a58ffeba48/Bildschirmfoto-2021-12-09-um-13.37.47.png" data-mid="126939315" border="0"  src="https://freight.cargo.site/w/1000/i/cdfcc043e33e66e3896eafec937012b760928ec0d2a2e0bdfc9fe9a58ffeba48/Bildschirmfoto-2021-12-09-um-13.37.47.png" /&#62;
&#60;img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7a18b6d85209e020191dd935f56ba6eea5678b8932e6582fb7c3533192e55460/Bildschirmfoto-2021-12-09-um-13.38.02.png" data-mid="126939316" border="0"  src="https://freight.cargo.site/w/1000/i/7a18b6d85209e020191dd935f56ba6eea5678b8932e6582fb7c3533192e55460/Bildschirmfoto-2021-12-09-um-13.38.02.png" /&#62;


© Markus Sablatnik&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>DFB KIT'18 &#124; ADIDAS</title>
				
		<link>https://msab.studio/DFB-KIT-18-ADIDAS</link>

		<pubDate>Thu, 09 Dec 2021 14:25:57 +0000</pubDate>

		<dc:creator>msab.studio</dc:creator>

		<guid isPermaLink="true">https://msab.studio/DFB-KIT-18-ADIDAS</guid>

		<description>&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/b627c39bdf56c5f1ed6993f2235c556a2c7bed204ae2fe3dda38f97e75b27059/DFB3.jpg" data-mid="126954285" border="0"  src="https://freight.cargo.site/w/800/i/b627c39bdf56c5f1ed6993f2235c556a2c7bed204ae2fe3dda38f97e75b27059/DFB3.jpg" /&#62;
DFB KIT'18 &#124; ADIDASProduct Launch EventLeading up to the World Cup year 2018,
 it was time for adidas to present the 
official DFB jersey kit’s to the world.

The reveal show happened at the urban&#38;nbsp;
urban football location in Germany at the time, 
The Football Base in Berlin.
On sight the full squad of the German national team: 
“Die Mannschaft”.


EXPERIENCE01


&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/b627c39bdf56c5f1ed6993f2235c556a2c7bed204ae2fe3dda38f97e75b27059/DFB3.jpg" data-mid="126954285" border="0"  src="https://freight.cargo.site/w/800/i/b627c39bdf56c5f1ed6993f2235c556a2c7bed204ae2fe3dda38f97e75b27059/DFB3.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1d19da96d33700691ba895c14679ac8d55d6c51302c01951cc9a62e68784e476/DFB-Jersey-Berlin-141.jpg" data-mid="126955768" border="0"  src="https://freight.cargo.site/w/1000/i/1d19da96d33700691ba895c14679ac8d55d6c51302c01951cc9a62e68784e476/DFB-Jersey-Berlin-141.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/135b69b333d873de548c3740ccf6263b23d9488aa9ee3547245d4f939e633623/DFB-Jersey-Berlin-149.jpg" data-mid="126955771" border="0"  src="https://freight.cargo.site/w/1000/i/135b69b333d873de548c3740ccf6263b23d9488aa9ee3547245d4f939e633623/DFB-Jersey-Berlin-149.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/736a6a697d6f30ed481d48f74c2c5b9d8d572777e179f67154bbc0615438350e/DFB-Jersey-Berlin-160.jpg" data-mid="126955774" border="0"  src="https://freight.cargo.site/w/1000/i/736a6a697d6f30ed481d48f74c2c5b9d8d572777e179f67154bbc0615438350e/DFB-Jersey-Berlin-160.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/66f155f54fd89f3a11b0f3b32157203544f8adba44fe97285f069c9b03fe2b56/DFB-Jersey-Berlin-173.jpg" data-mid="126955790" border="0"  src="https://freight.cargo.site/w/1000/i/66f155f54fd89f3a11b0f3b32157203544f8adba44fe97285f069c9b03fe2b56/DFB-Jersey-Berlin-173.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4791ad62791753d1dc9af960cca8ba47ec21a4507f3c24722173633835b9c75b/DFB-Jersey-Berlin-226.jpg" data-mid="126955778" border="0"  src="https://freight.cargo.site/w/1000/i/4791ad62791753d1dc9af960cca8ba47ec21a4507f3c24722173633835b9c75b/DFB-Jersey-Berlin-226.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f43544e28626fc59c26d24291ab0cf994e3ecc2ae650a888d0d1cf338fe4fee0/DFB-Jersey-Berlin-200.jpg" data-mid="126955776" border="0"  src="https://freight.cargo.site/w/1000/i/f43544e28626fc59c26d24291ab0cf994e3ecc2ae650a888d0d1cf338fe4fee0/DFB-Jersey-Berlin-200.jpg" /&#62;
&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/06bd75676178913ea6207af80feefe9827d9cbc4fce1641c02bc31830e34b861/DFB6.jpg" data-mid="126954288" border="0"  src="https://freight.cargo.site/w/800/i/06bd75676178913ea6207af80feefe9827d9cbc4fce1641c02bc31830e34b861/DFB6.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0572e990560562f69a51e9f7eb889972ecace1bf204efdee97d2fe7ce72a84b3/DFB-Jersey-Berlin-62.jpg" data-mid="126955766" border="0"  src="https://freight.cargo.site/w/1000/i/0572e990560562f69a51e9f7eb889972ecace1bf204efdee97d2fe7ce72a84b3/DFB-Jersey-Berlin-62.jpg" /&#62;


CONCEPT02


	I’ve developed the core message for the event.&#38;nbsp;
"A United Team From The Stadium To The Street.”Creating an event that has put the Berlin street football community 
into the center of the experience.
A reveal show with the full squad of the German national team and the Berlin football community performing together on one massive stage.
Revealing the official DFB jersey kit for the World Cup 2018 as one.


&#60;img width="3258" height="860" width_o="3258" height_o="860" data-src="https://freight.cargo.site/t/original/i/d842fbe02e8a113f9f1690b7b76548f22986cf9d0a9819d29afaf60c6628454a/Bildschirmfoto-2021-12-09-um-16.24.36.png" data-mid="126954608" border="0"  src="https://freight.cargo.site/w/1000/i/d842fbe02e8a113f9f1690b7b76548f22986cf9d0a9819d29afaf60c6628454a/Bildschirmfoto-2021-12-09-um-16.24.36.png" /&#62;
&#60;img width="3078" height="638" width_o="3078" height_o="638" data-src="https://freight.cargo.site/t/original/i/54cefaa4b76cb6afb13e0a227ccf3f419402736f7421d2fe7532b31b4c04ec51/Bildschirmfoto-2021-12-09-um-16.24.52.png" data-mid="126954607" border="0"  src="https://freight.cargo.site/w/1000/i/54cefaa4b76cb6afb13e0a227ccf3f419402736f7421d2fe7532b31b4c04ec51/Bildschirmfoto-2021-12-09-um-16.24.52.png" /&#62;
&#60;img width="2944" height="886" width_o="2944" height_o="886" data-src="https://freight.cargo.site/t/original/i/79a56c5409a32d14b77a3d7a57857bbadf0f211dda7f2b37582ba4a32d2f18be/Bildschirmfoto-2021-12-09-um-16.25.05.png" data-mid="126954606" border="0"  src="https://freight.cargo.site/w/1000/i/79a56c5409a32d14b77a3d7a57857bbadf0f211dda7f2b37582ba4a32d2f18be/Bildschirmfoto-2021-12-09-um-16.25.05.png" /&#62;
&#60;img width="2882" height="1234" width_o="2882" height_o="1234" data-src="https://freight.cargo.site/t/original/i/1ed3c0c875d83463a14d1a965e4d92144c8a390ed776918ca69e9a7cd4ca762d/Bildschirmfoto-2021-12-09-um-16.25.22.png" data-mid="126954605" border="0"  src="https://freight.cargo.site/w/1000/i/1ed3c0c875d83463a14d1a965e4d92144c8a390ed776918ca69e9a7cd4ca762d/Bildschirmfoto-2021-12-09-um-16.25.22.png" /&#62;


STAGE03

	I was also responsible for the look and feel of the stage.

The center piece of the stage was a round platform with 
a surrounding transparent fabric as projection surface.

The background was designed to emphasize on a street look.

Viewed from the front, the pattern design of the DFB jersey 
became visible to the audience.&#38;nbsp;
&#60;img width="1602" height="809" width_o="1602" height_o="809" data-src="https://freight.cargo.site/t/original/i/9ba8b43474eadef3faf502e22b7acb1b3ee25f39d37b12c7a8669fec6ac9bc93/BLICK2_LEER.png" data-mid="126956340" border="0"  src="https://freight.cargo.site/w/1000/i/9ba8b43474eadef3faf502e22b7acb1b3ee25f39d37b12c7a8669fec6ac9bc93/BLICK2_LEER.png" /&#62;
&#60;img width="1788" height="900" width_o="1788" height_o="900" data-src="https://freight.cargo.site/t/original/i/9e277cc50fb413d0baba577b5fd6eef8a4dccc6e95acb4305ff2b4a2bb7da2c8/BLICK4_GAZE.png" data-mid="126956344" border="0"  src="https://freight.cargo.site/w/1000/i/9e277cc50fb413d0baba577b5fd6eef8a4dccc6e95acb4305ff2b4a2bb7da2c8/BLICK4_GAZE.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/97f369b55d01d7e9557f73ecb3080f274cb63157085d588a03666efaa54b41f4/DFB-Jersey-Berlin-30.jpg" data-mid="126955785" border="0"  src="https://freight.cargo.site/w/1000/i/97f369b55d01d7e9557f73ecb3080f274cb63157085d588a03666efaa54b41f4/DFB-Jersey-Berlin-30.jpg" /&#62;


FILM04

	We’ve produced several content pieces.
They where projected onto the projection surface 
of the stage during the performance.

Some of the content was shot directly 
at the Football Base featured 
the talented ClubOf35 players.


&#60;img width="600" height="103" width_o="600" height_o="103" data-src="https://freight.cargo.site/t/original/i/99b4084a53803cda119deb4257f13f5687e69c79da73391811f8e5b5bb93f4a4/DFBFILM1.gif" data-mid="126954290" border="0"  src="https://freight.cargo.site/w/600/i/99b4084a53803cda119deb4257f13f5687e69c79da73391811f8e5b5bb93f4a4/DFBFILM1.gif" /&#62;
&#60;img width="600" height="103" width_o="600" height_o="103" data-src="https://freight.cargo.site/t/original/i/b1ff299db9a35b32c4df3f08874c9cc9e0b614d953b64de823ff3b89be6db44d/DFBFILM2.gif" data-mid="126954291" border="0"  src="https://freight.cargo.site/w/600/i/b1ff299db9a35b32c4df3f08874c9cc9e0b614d953b64de823ff3b89be6db44d/DFBFILM2.gif" /&#62;


SOCIAL04

	I had the idea to give our guests the opportunity to become part 
of the official adidas campaign for the official DFB jersey kit 2018.

We created a green screen photo booth.
Here, the audience got retouched into the
official DFB campaign visual.

The pictures could be shared on social channels 
by the audience right away and became an instant success.

Obviously this was before Facebook launched their Insta-facefilters&#38;nbsp;

&#60;img width="1987" height="1987" width_o="1987" height_o="1987" data-src="https://freight.cargo.site/t/original/i/cf3bd30cb7b42116f4f9a1f09c6454fabb29237ca584fb49d27a7ca1f5d52a14/jersey_abada.jpg" data-mid="126957304" border="0"  src="https://freight.cargo.site/w/1000/i/cf3bd30cb7b42116f4f9a1f09c6454fabb29237ca584fb49d27a7ca1f5d52a14/jersey_abada.jpg" /&#62;
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&#60;img width="1987" height="1987" width_o="1987" height_o="1987" data-src="https://freight.cargo.site/t/original/i/af42debb1e078ffdf124a011dc486084aff9cbc8488b7c7fed9ecbd2e595cc34/jersey_alonso.jpg" data-mid="126957326" border="0"  src="https://freight.cargo.site/w/1000/i/af42debb1e078ffdf124a011dc486084aff9cbc8488b7c7fed9ecbd2e595cc34/jersey_alonso.jpg" /&#62;

Client

at LIGANOVA GmbHfor adidas football
	Partner in crime
Lead creative
Markus Sablatnik


Architecture
 
Tina Weiner
Show performance
Nici Grandison

Sound
Kling Klang Klong

Technical set-up
Bright
	Special Thanks
To the whole Liganova team.The designers, artworkers, construction teams, hands and live performers.


Special guestThe full squad of the 
German national team.
</description>
		
	</item>
		
		
	<item>
		<title>ONESTEP+ &#124; POLAROID</title>
				
		<link>https://msab.studio/ONESTEP-POLAROID</link>

		<pubDate>Thu, 09 Dec 2021 17:00:36 +0000</pubDate>

		<dc:creator>msab.studio</dc:creator>

		<guid isPermaLink="true">https://msab.studio/ONESTEP-POLAROID</guid>

		<description>&#60;img width="1000" height="655" width_o="1000" height_o="655" data-src="https://freight.cargo.site/t/original/i/cd4a79071972549ef0b400b87a22ebd684569280552e138d2d2a772d64a3c5f9/poster.jpg" data-mid="126964495" border="0"  src="https://freight.cargo.site/w/1000/i/cd4a79071972549ef0b400b87a22ebd684569280552e138d2d2a772d64a3c5f9/poster.jpg" /&#62;
ONESTEP+ &#124; POLAROID
Retail FixtureDevelopment of a modular retail system for Polaroid Originals.
 
The design of the tool links back to the design and proportions of the camera and is highly flexible as it is able to adapt to a large range of retail requirements.
&#60;img width="1574" height="1224" width_o="1574" height_o="1224" data-src="https://freight.cargo.site/t/original/i/3a274cee4be7e82ddf88861df18023ee233ed961a239fca196e314c73d80c9af/Sketch1.png" data-mid="126964499" border="0"  src="https://freight.cargo.site/w/1000/i/3a274cee4be7e82ddf88861df18023ee233ed961a239fca196e314c73d80c9af/Sketch1.png" /&#62;

&#60;img width="1002" height="986" width_o="1002" height_o="986" data-src="https://freight.cargo.site/t/original/i/349bba15fbeed02fed44009715aa7ac1241549cc63e5a062a7414fd911d459cb/render.png" data-mid="126964496" border="0"  src="https://freight.cargo.site/w/1000/i/349bba15fbeed02fed44009715aa7ac1241549cc63e5a062a7414fd911d459cb/render.png" /&#62;
&#60;img width="724" height="586" width_o="724" height_o="586" data-src="https://freight.cargo.site/t/original/i/4f3705dece5271519abdb79462282886a0c6d82f2dc17567ca71b5ba6385e9b3/Bildschirmfoto-2021-12-09-um-18.09.24.png" data-mid="126965285" border="0"  src="https://freight.cargo.site/w/724/i/4f3705dece5271519abdb79462282886a0c6d82f2dc17567ca71b5ba6385e9b3/Bildschirmfoto-2021-12-09-um-18.09.24.png" /&#62;
&#60;img width="657" height="500" width_o="657" height_o="500" data-src="https://freight.cargo.site/t/original/i/3e0cf9ebadad5cd908f928efd7d1360927dd3af0fdf0e0d69231e50d076aeca2/Tool1.jpg" data-mid="126964501" border="0"  src="https://freight.cargo.site/w/657/i/3e0cf9ebadad5cd908f928efd7d1360927dd3af0fdf0e0d69231e50d076aeca2/Tool1.jpg" /&#62;

CONCEPT01

	The shape of the Polaroid camera 
is an authentic representation 
of the original product of the 70’s, 
an object with character that 
reached cult status.

As I analyzed the shape of the product, 
I quickly realized that the unique 
geometric shape was perfect to inspire 
the baseline grid of the fixture.


&#60;img width="3200" height="2100" width_o="3200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/658c1b8e6a6c7ba7627085f466d01f9f3ff3cc8f0bd5864d614c9a2f996cac10/Bildschirmfoto-2021-12-09-um-18.06.33.png" data-mid="126965287" border="0"  src="https://freight.cargo.site/w/1000/i/658c1b8e6a6c7ba7627085f466d01f9f3ff3cc8f0bd5864d614c9a2f996cac10/Bildschirmfoto-2021-12-09-um-18.06.33.png" /&#62;
&#60;img width="3216" height="2100" width_o="3216" height_o="2100" data-src="https://freight.cargo.site/t/original/i/79754b99252a60c5c3a6a3943c626046305a3ba7889d92db6ad66d0246da0392/Bildschirmfoto-2021-12-09-um-18.06.15.png" data-mid="126965289" border="0"  src="https://freight.cargo.site/w/1000/i/79754b99252a60c5c3a6a3943c626046305a3ba7889d92db6ad66d0246da0392/Bildschirmfoto-2021-12-09-um-18.06.15.png" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/542e1ab0ab64f537ecaae06c561348351d07506f02867582b94cf80c5020d16e/shape-animation.gif" data-mid="126964498" border="0"  src="https://freight.cargo.site/w/600/i/542e1ab0ab64f537ecaae06c561348351d07506f02867582b94cf80c5020d16e/shape-animation.gif" /&#62;


DESIGN
02

	I also worked on some design layouts.

The design communicates the new camera features 
of the Polaroid OneStep+.


I’ve created one poster each highlighting 
one specific new feature.


&#60;img width="876" height="1200" width_o="876" height_o="1200" data-src="https://freight.cargo.site/t/original/i/28bc8065ac680783271bb7c8e11e8fc9b16625d17875cbc03867f2aeacb6f949/poster.gif" data-mid="126964494" border="0"  src="https://freight.cargo.site/w/876/i/28bc8065ac680783271bb7c8e11e8fc9b16625d17875cbc03867f2aeacb6f949/poster.gif" /&#62;
&#60;img width="1000" height="655" width_o="1000" height_o="655" data-src="https://freight.cargo.site/t/original/i/cd4a79071972549ef0b400b87a22ebd684569280552e138d2d2a772d64a3c5f9/poster.jpg" data-mid="126964495" border="0"  src="https://freight.cargo.site/w/1000/i/cd4a79071972549ef0b400b87a22ebd684569280552e138d2d2a772d64a3c5f9/poster.jpg" /&#62;
&#60;img width="3106" height="2046" width_o="3106" height_o="2046" data-src="https://freight.cargo.site/t/original/i/96b8357e6a49a072616cebb36b5d3aaa36f515d34a30eb55f0cb96cf546ea32f/Bildschirmfoto-2021-12-09-um-18.09.54.png" data-mid="126965283" border="0"  src="https://freight.cargo.site/w/1000/i/96b8357e6a49a072616cebb36b5d3aaa36f515d34a30eb55f0cb96cf546ea32f/Bildschirmfoto-2021-12-09-um-18.09.54.png" /&#62;
Client

at LIGANOVA GmbHfor Polaroid Originals
	

</description>
		
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